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Volume 7, No. 01Magenta : Jurnal Ilmiah Komunikasi dan Media

DOI:https://doi.org/10.61344/magenta.v7i01

Published January 2, 2023

Articles

  1. Dedy Tri Hudaya

    Analisis Visual Media Promosi Poin Festival 2022 Dalam Meningkatkan Loyalitas Konsumen: (Studi Kasus: Program Key Visual Telkomsel Poin Poin Festival periode November-Desember 2022)

    Telkomsel Poin is the retention Telkomsel subscriber for all having Poin from charging pulse and data package prepaid customer and Halo. Telkomsel make various whether they are monthly loyalty program, weekly and thematic. In the meantime Telkomsel Poin make special program Poin Festival 2022 after govermen issued a policy about the latest PPKM held in ofϔline in Summarecon Mal Serpong and other digital campaign. Poin Festival 2022 campaign poin covering several important way as lucky draw, cuan hepi, dan mendadak Hepi. Concept of creative implementation in combined with the modern trend classic festival which are reϔlected in the use of composition color, texture and attractive form.The vibrant color using color and texture to the shape of objects.Textures that are used as gradation by various forms as oval, box, of images and information as a barrier between messages. Media campaign assets such as through digital media channel, the digital media placement Google. The goal to cover all segment by using the method story, how, audience, reach and excellence.

  2. Friska Nurliana, Refiero Carl Louis Mawuntu

    Perancangan Visual Kampanye "How to Value Creation in Modern Life"

    This social campaign invented caused by the problem about creations that often happens because of lack of awareness and understanding of importance of appreciation of creation. Therefore the social campaign “How to value creation in modern life†are created. Using the literature research method from the journal and interview process at campaign targets and work activist that resulting a qualitative data between two party to be used for writing material as well as Main media results and supporting media on this visual campaign. So the solution that given from this campaign is the information about creations that would take a shape of infographic and motion graphic that would be shared in particular social media as well as other supporting media like webinar, poster, sticker, and pin button that designed so the information could reach the campaign target, that is young adult so it could get rid of the negative stigma about creations in society.

  3. Rumbel Galingging, Toni N.M Sitompul, Rahma Pandita

    Analisis Misregister Cetak Brosur Pada Mesin Ofset Heidelberg GTO 2 Warna: (Studi kasus: Uji Kompetensi Siswa Kelompok 9 SMK Grafika Di Mardi Yuana Bogor 2022)

    This study aims to determine the results of the print brochure by students during the Competency Test at SMK Graϔika Mardi Yuana Bogor. The offset print system is very dominating for the amount of printed with moderate to small quantity, in the printing process requires skills and techniques in the printing process. Many problems that often arise from paper material and printing techniques, efforts to control the print problem of Misegister on the Heidelberg GTO 2 color of the paper are derived from non -elbow paper, the anleg adjustment is not precise and from the engine factor because the engine is not maintained, the machine is old and due to the number of molds a little so that the operator ignores the data printing process procedure taken from the Pareto analysis tool in the printing process. From the factors causing problems in the printing process of 4 colors in the Heidelberg GTO 2 color offset, it is due to the incorrect plate installation problem so that the print register is difϔicult to achieve and often changes. How to control the print in the brochure printing process by changing the clamping clamping clamp and mastered printing theory and following print operational standards.

  4. Cover Image

    Budiman

    Pengaruh Strategi Komunikasi Marketing dalam Menarik Minat Mahasiswa Baru di Trisakti School of Multimedia melalui Media Sosial

    The communication strategy allows communication actions to be carried out for communication targets designed as change targets. Whereas in the marketing communication strategy the main target is ϔirst, how to make people aware that they need a product, service or value and if attention has been built, then the most important target is that people are loyal to buy the product, service or value (Bungin, 2015: 62 ). The research method used is the Qualitative Research Method, where information about Marketing Communication Strategies using Social Media is discussed by interviewing new students who have graduated as students and the new student admission team committee. While the data collection techniques used in addition to interviews also carried out literature studies and observational studies. Interviews were conducted with the Head of the New Student Admissions Committee and 10 new students. Primary data were obtained from students who were registered as Trisakti Multimedia School students. The purpose of this research is to become input for agencies that marketing communication strategies are more accurate and responsive in processing data from active users. On Social Media paid accounts (ads) are needed to expand reach and create a time schedule for processing data and daily or weekly and monthly reports.

  5. Yahya Dewanto, Ferdiansyah Ali, Moreira Anzura Sahri

    Perancangan Visual Festival Kapal Hias Nelayan Sungsang Dalam Upaya Pelestarian Budaya

    Sungsang Village is located in the Muara Sungai Musi, South Sumatra, and has only been designated as a tourist village in 2020. For this reason, building the image of a city/village is one of the most important efforts to introduce a new tourism village. One of the efforts of the government is to hold the Breech Fisherman Ornamental Boat Festival in 2020, in addition to improving the image, this event is also held to move the economic wheels of the community in the west wind season. Unfortunately, This event does not have a consistent and professional Ship Visual Design. Futhermore, the authors designed the Visual Festival of Breech Fisherman Ornamental Boats using a descriptive and quantitative approach, namely by directly interviewing related parties. As a result, this ϔinal project uses the Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently, in accordance with the vision and mission of the Breech Fisherman Ornamental Boat Festival event. The concept created is “Semarak Ombak†based on the concept of mind mapping.