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Volume 7, No. 02Magenta : Jurnal ilmiah Komunikasi dan Media

DOI:https://doi.org/10.61344/magenta.v7i02

Published August 22, 2023

Articles

  1. Anisa Safitri Auralia, Rifani Khoirunnisa

    Analisis Makna pada Video Musik Kamu & Kenangan (Semiotika Ferdinand de Saussure)

    The music video of Kamu & Kenangan was created by famous musician Melly Goeslaw and performed by young actress Maudy Ayunda. The lyrics of this song tell about regret, loneliness, and a deep sense of loss due to being abandoned by someone you love. This song became the original song for the film Habibie & Ainun 3, Pak Habibie tells the story of young Ainun's struggle in studying for his children and grandchildren. Maudy Ayunda in the music video represents all the emotions Mr. Habibie felt for the loss of Mrs. Ainun. In this study, there is an urgency for the object under study in the form of representations and meanings in the music video. The purpose of this study is to explain implicit and explicit emotions. That way, understanding will come about how songs can convey feelings to those who hear and see the expressions given. This study also provides a lesson on positive values such as divinity, sincerity, true love, and can inspire us to continue to strive to be human beings who are devoted to the Owner of Love. The theory used is the theory of semiotics from Ferdinand de Saussure, signifiers in the video are in visual language, cinematic, expression, movement, facial expressions, and song lyrics. While the signified lies in the meaning of the lyrics and the values contained.

  2. Linda RM Gurning

    Desain Struktur Kemasan Produk Makanan Berbahan Dasar Kertas Karton sebagai Oleh-oleh Guna Meningkatkan Penjualan

    Kertas karton telah menjadi pilihan yang menarik dalam desain struktur kemasan produk makanan sebagai oleh-oleh untuk meningkatkan promosi. Kajian literatur ini bertujuan untuk menganalisis konsep, keuntungan, tantangan, praktik terbaik, dan dampak dari desain kemasan berbahan dasar kertas karton terhadap promosi produk makanan. Melalui kajian literatur, ditemukan bahwa penggunaan kertas karton sebagai bahan kemasan memberikan keberlanjutan dan fleksibilitas desain yang tinggi, meskipun ada tantangan terkait perlindungan produk. Praktik terbaik meliputi penggunaan cetakan dan warna menarik, informasi yang jelas, serta inovasi fungsional. Hasil penelitian menunjukkan bahwa desain struktur kemasan berbahan dasar kertas karton memiliki dampak positif dalam meningkatkan promosi dan menaikkan penjualan produk makanan sebagai oleh-oleh. Penelitian ini memberikan wawasan penting bagi industri makanan dalam memahami penggunaan kertas karton sebagai bahan kemasan yang efektif dalam meningkatkan promosi produk makanan sebagai oleh-oleh di destinasi wisata.

  3. Dani Setiawan, Dewa Aditama

    Nilai Moral pada Dialog dalam Serial Anime "Naruto Shippuden": Analisis Semiotika Ferdinand De Saussure

    Naruto is a manga series by Masashi Kishimoto which was adapted into an anime series. The Naruto manga tells the story of the life of the main character, Naruto Uzumaki, a hyperactive, cheerful, and ambitious ninja who wants to fulfill his desire to get the title of Hokage, the leader and strongest ninja in his village. Since childhood he was abandoned by his parents, so he never felt how the love of parents for their children. With the support of his friends and teachers, Naruto grows into a cheerful, optimistic and brave young man. Naruto is not only entertaining but also contains strong moral values about willpower, unyielding spirit, friendship, and mutual respect. In an era where many people experience pressure and difficulties, Naruto provides inspiration and valuable lessons on how to be strong and persistent in achieving dreams. This study aims to determine the meaning of markers and markers in scenes, dialogues and settings in the Naruto anime using descriptive methods and qualitative research types. Based on Ferdinand De Saussure’s semiotic theory analysis, there are representations of human values, moral values and meanings that can be drawn through scenes, dialogues and settings in Naruto. The moral values contained in this Naruto anime are (1) the importance of caring for others (2) understanding the suffering of fellow humans (3) Never give up and be consistent. This research was conducted so that the audience can better understand the values contained in the entertainment media they watch.

  4. Alya Zahra Putri Julyan, Tianis Yuliansyah

    Analisis Semiotika Saussure Pada Poster Series “Girl From Nowhere” Menggunakan metode Ferdinand De Saussure

    Girl From Nowhere is a Thai series from Netflix under GMM Studios. This series has mystery, horror, and thriller genres. Released in 2018. The first episode aired on August 8, 2018. It tells the story of a girl named Nanno whose origins are unknown. The plot of this series revolves around the role of the main character, namely Nanno, a mysterious girl who transfers to various private schools in Thailand. Her role is to reveal the lies, secrets, and hypocrisy of the whole school. Research objective Knowing that every episode of Girl From Nowhere is a true story. The tragedies in this television series are based on case reports in Thailand. That way, these stories are turned into a victory for the girl who is the victim in these cases. By using the Qualitative Approach method. In the film Girl From Nowhere, if it is associated with the theory of semiotics by Ferdinand D Saussure, the signifier and signified that appear are, as a marker of physical form, namely the film Girl From Nowhere and the sign is that the plot of this series revolves around the role of the

    main character, namely Nanno, a mysterious girl who transfers to various private schools in Thailand with horror, fantasy and mystery genres. Conclusion The stories offered in the Girl from Nowhere series are not the result of mere imagination. The series is inspired by various tragedies that actually happened in Thailand. However, this series was created as a 'happy ending' version for the victims of these tragedies. The victim who is actually suffering is positioned as the winner, while the perpetrator is made to feel the pain experienced by the victim.

     

    Keywords: Semiotics, Ferdinand de Saussure, The Girl From Nowhere, Series

  5. Soelinto, Rumbel Galingging

    Kajian Teknis Penyampaian Cerita Humor Komik Strip “ Si A Piao” yang Minim Narasi Teks, hanya Mengandalkan pada Narasi Visual

    The comic strip Si Apiao, which was narrated by comic artist Goei Kwat Siong and published in the weekly magazine Star weekly in the 1950s, is a unique comic strip because it rarely uses text narration in telling stories, but is more prominent in its visual narration. The technical assessment of the visual narrative used by the comic artist can be broken down into three categories of approaches, namely the use of the juxtaposition between panels used, the visual grammar of the narrative that is applied and the philosophy of humor that is narrated. It turns out that the Si Apiao comic strip uses a juxtaposition between panel to panel using the category of action to action and the grammar used is the categories of establisher, initial, prolongation, peak and release stages. The humorous philosophy used uses the theory of superiority (Disparagement theory) and the theory of incongruity.

     

    ABSTRAK

    Komik strip Si Apiao yang diceritakan oleh komikus Goei Kwat Siong dan dimuat di majalah mingguan Star weekly pada era tahun ’50, merupakan komik strip yang unik karena jarang menggunakan narasi teks dalam bercerita, tetapi lebih menonjol pada narasi visualnya. Pengkajian teknis narasi visual yang dipakai oleh komikus tersebut dapat diuraikan menjadi tiga katagori pendekatan yaitu penggunaan penjajaran antar panel yang digunakan, gramatika visual narasi yang diterapkan serta filosofi humor yang dinarasikan. Ternyata komik strip Si Apiao memakai penjajaran antar panel ke panel menggunakan kategori aksi ke aksi dan grammatika yang dipakai adalah katagori tahapan establisher, Initial, prolongation, peak dan realese. Filosofi humor yang dipakai menggunakan teori superioritas (Disparagement theory) dan teori ketidaksesuaian In-congruity theory.  

  6. Wilson Prabaswara, Friska Nurliana

    Perancangan Visual Iklan Layanan Masyarakat Mengenai Cyberbullying Melalui Media Sosial

    Abstrak. Cyberbullying, atau perundungan daring, telah menjadi isu yang semakin mendesak dalam era digital saat ini. Kampanye sosial dapat menjadi alat yang efektif untuk meningkatkan kesadaran tentang Cyberbullying dan mencegah dampak negatifnya terhadap individu dan masyarakat. Tujuan dari penelitian ini adalah untuk mengembangkan strategi kampanye sosial yang efektif dalam melawan Cyberbullying. Penelitian ini mengadopsi pendekatan kualitatif dengan melakukan tinjauan literatur tentang Cyberbullying dan kampanye sosial yang terkait. Hasil tinjauan literatur dengan penerapan MDLC (Multimedia Development Life Cycle)  dalam merancang kampanye sosial yang efektif. Penulis membuat Animasi 2 Dimensi dengan format motion grafik yang bertujuan untuk mengedukasi mengenai Cyberbullying melalui media sosial dan untuk mengidentifikasi elemen-elemen yang efektif dalam merancang pesan visual yang kuat. Melalui kampanye ini, upaya dilakukan untuk mengajak masyarakat secara luas untuk bersatu dan mengambil tindakan positif dalam melawan Cyberbullying.

    Kata Kunci: Cyberbullying, Animasi 2 Dimensi, Flat Design, Kampanye

     

  7. Dedy Tri Hudaya

    Analisis Visual Media Promosi Konser Telkomsel Award 2023 Dalam Meningkatkan Loyalitas Konsumen

    Abstrak.Telkomsel Award 2023  merupakan program penghargaan bagi pelaku  industri musik, film maupun game yang semakin berkembang. Setelah pemerintah menyatakan Covid 19 bukan pademi maka mendorong masyarakat maupun insan industri melakukan kreatifitas sesuai rencananya. Industri game berkembang sangat pesat dimana tersedia banyak varian pilihan platform game dan tersedia ajang kompetisi. Industri perfiliman turut berkembang dengan pesat dimana masyarakat banyak melakukan eksplorasi dengan membuat video  kesehariaan dan di upload ke media social. Untuk bisa melaksanakan kegiatan seperti bermain games maupun video dari berbagai platform membutuhkan jaringan internet yang dapat mengakses berbagai macam informasi maupun hiburan. Jaringan internet yang stabil dan berkualitas diharapkan memberi pelayanan pelanggan. Paket internet yang di tawarkan bervariasi sesuai kebutuhan pelanggan.  Promosi paket internet yang disiarkan secara langsung melalui televisi dapat membawa dampak peningkatan Penjualan dan keuntungan dikarenakan saat tersebut memiliki penonton yang tinggi.

    Kata Kunci: Key visual, promosi, Telkomsel Award 2023, Indihome

  8. Yahya Dewanto, Ferdiansyah Ali, Irene Hasian

    Analisis Warna dan Tekstur pada Menong Purwakarta sebagai Media Komunikasi Budaya

    Abstract. Menong Purwakarta is one of the local craft products with high artistic and aesthetic value in Indonesia. Menong is not only a handicraft product but also a cultural communication medium that can convey messages about the cultural richness of the archipelago to the community. One of the important elements in Menong Purwakarta is color and texture, which play a crucial role in conveying cultural messages. This research aims to analyze the color and texture in Menong Purwakarta as a cultural communication medium. The method used is qualitative descriptive analysis of the color and texture in Menong Purwakarta, involving direct observation and interviews with Menong craftsmen and local cultural experts. The analysis results show that the use of smart and symbolic colors and textures can enhance the aesthetic appeal of Menong Purwakarta and strengthen the cultural messages conveyed to the community. The implications of these findings contribute significantly to the development of local culture and the preservation of Indonesian cultural heritage.