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Volume 2, No. 02Magenta : Jurnal Ilmiah Komunikasi dan Media

DOI:https://doi.org/10.61344/magenta.v2i02

Published July 16, 2018

Issue description

Dengan mengucap puji syukur kepada Tuhan Yang Maha Esa, akhirnya Jurnal MAGENTA Vol. 2 No. 2 Bulan Juli 2018 kembali terbit. Terbitnya edisi kali ini selain menjadi bukti semakin ditingkatkannya apresiasi terhadap pengembangan diri dan sumbangsih penulis serta peminat kajian Desain Komunikasi Visual dan Teknologi Grafika, adalah juga untuk memberitahukan bahwa Jurnal MAGENTA ini terbit secara berkala dua volume dalam satu tahun. Kami selaku pengelola juga selalu melakukan pembenahan dan perbaikan agar jurnal ini mendapatkan penilaian akreditasi nasional dan dapat diakui secara internasional.

Beberapa artikel dalam edisi kali ini diharapkan mampu memberikan sumbangsih bagi perkembangan studi Desain Komunikasi Visual dan Teknologi Grafika, khususnya di Indonesia. Redaksi mengucapkan banyak terima kasih kepada para kontributor Jurnal MAGENTA edisi kali ini yang sebagian telah menunggu lama untuk artikelnya diterbitkan. Redaksi juga mengharapkan masukan dan kiriman naskah-naskah akademik serta tulisan ilmiah yang akan memperkaya khasanah studi Desain Komunikasi Visual dan Teknologi Grafika.

Terbitnya nomor ini juga atas kerja keras dan perhatian dari banyak pihak, oleh karena itu redaksi mengucapkan terimakasih kepada mitra bestari yang berkenan memberikan masukan kepada redaksi dan juga mereview tulisan yang ada. Juga kepada anggota redaksi yang juga meluangkan waktu untuk bekerja agar Jurnal MAGENTA ini dapat terbit dengan baik. Semoga tulisan-tulisan dalam jurnal ini dapat bermanfaat bagi pembaca dan memberikan banyak pencerahan untuk hal yang lebih baik. Saran dan kritik yang membangun dari semua pihak sangat kami harapkan. Selamat membaca.[]

Articles

  1. Febrianto Saptodewo

    Desain dan Media: Produksi Pesan Sosial Melalui Meme Pada Media Sosial

    Pengungkapan perasaan melalui meme di media sosial banyak dilakukan pada kalangan muda dengan fasilitas internet pada media sosial. Meme merupakan bentuk fenomena baru dalam penyampaian sebuah pesan dengan penggabungan visual dengan teks yang menggelitik untuk menggiring persepsi terhadap isu-isu yang berkembang. Meme yang berkembang di Indonesia bisa dibedakan dari kategori bentuk dan sifatnya. Caranya yang mudah dibuat dan membagikannya ke media sosial untuk mendapatkan respon dari para nitizen.

  2. Wulandari Wulandari

    Analisis Semiotika pada Sampul Majalah National Geographic

    Our planet become damaged, every year more garbage we made. Many activist aware us about environment, they do campaign. National Geographic, one of magazine that aware about environment has issues they cover about waste that damaging the Iceland. They represented with digital process into a photo. This time, the photo told to us, that one day our planet really become a plastic. This cover has bring pro and contra, because the idea same with the campaign of Tesco eco bag. The idea has rebuild, this is what we called imitation. in everything of figure there are two messages, first as denotative and second as connotative. As we know the National Geographis bring us about that messages to people, that environment very important.

  3. Yayah Rukiah

    Kajian Kemasan Tape Ketan sebagai Identitas Khas Kuningan Jawa Barat: Studi Kasus: Merek Harum Sari

    MEA (ASEAN Economic Community) entered into Indonesia in 2016. One of the industries that is the pillar of the populist economy is UMKM industry. This industry goes into culinary Enterprises. Culinary business that enter into the group of SMEs among them is Tape Ketan Business which is generally produced by home industry. This research method is a critical study on the circulation of design work in the form of packaging design and plastic content of glutinous tape product typical of Kuningan brand Harum Sari. Typical glutinous tape is packed in a unique way. Although actually not much different, the uniqueness is there because the tape is packed in a bucket and the content of plastic contained therein endanger health. But the black bucket will not be replaced and still be used because this is typical of typical sticky tape packaging of Kuningan Regency of West Java.

  4. Nurhablisyah Nurhablisyah

    Video Mpo Alpa dan Fenomena Selebritis Online Indonesia

    In the beginning of year 2018, Indonesia’s netizen was mesmerized by viral viedo which captured a woman with thick make up talking by herself about her feeling toward her husband. That woman eagered to go to the mall depite of her busyness doing a house chore and economical pressure, insist her husband to company her. Netizen was amazed by the Betawi dialect she was spoken and the funny content she told. In a short periode, the video became massive viral, and turn another nertizens made the same video. The video is mostly about sharing your personal experience with your wife or husband. The lady in the Video known as “Mpok Alpa†then got public and media intention. She was invited to several media as a guest in television programme, launch a single called “Ke Emol†and even hored to have role in tv series. Mpok Alpa is not the only one, who started her career as celebrity from social media. Mpok Alpa Shortly become celebrity know as “Selebgram†or online celebrity. They use their popularity in online media to influence and selling to  netizen.  By having a huge fan base in their social media accounts, these celebrity also targeted by company to became their brand ambassador and star.

  5. Dian Metha Ariyanti

    Fenomena Cyber Public Relations pada Lembaga Pemerintah Non Kementerian: (Studi kasus Aktivitas Cyber Public Relations pada Badan Pengkajian dan Penerapan Teknologi/ BPPT)

    The phenomenon of Cyber Public Relations in Non-Ministerial Governance Institutions is an interesting thing to be studied. This study raises case studies at one of these institutions, the Agency for the Assessment and Application of Technologies (BPPT), which was awarded as Top IT Institution in 2017. The purpose of this research is to see how far the IT-based institutions perform Cyber Public Relations activities to publish performance and enhance corporate image in the eyes of the public. This research uses qualitative research approach and descriptive research type. Data collection was obtained through observation, interview, and documentation. The findings of research that the dissemination of information conducted public relations BPPT has been using Internet-based media such as websites and utilize social media such as twitter, facebook, instagram, and youtube to publicize. Despite having many advantages, Cyber Public Relations activity is still constrained internet access problems, human resources and also bureaucratic policy.

  6. Irene Hasian, Akbar Kukuh Fajri

    Analisa Logo Uma Art Space melalui Pendekatan Teori Semiotika Roland Barthes

    The development of the world very rapidly, it can be seen from the technology, at this time we are very easy to access the internet, and get stuff we want, even not only from the side of technology that can be considered, from the side of creativity we can certainly see also rapid development. UMA Art Space is a company that became a receptacle engaged in art and creativity, particularly painting devoted to self-improvement of young artists in Indonesia, through the works. Myth or mite is part of semiotics Roland Barthes, the myth is a thing that can be believed but could not be proved. In the process of preparing a qualitative descriptive method using writing outlining the results of the research on logo Uma Art Space, which proves the meaning, and the values contained in the logo, using the approach to the theory of semiotics Roland Barthes. The results of the analysis in the logo Uma Art Space, the logo is owned by Uma Art Space already has criteria as a good logo, representing the company’s vision and mission, and has a meaning that is directly related to the company or the owner of the company.