Volume 3, No. 02Magenta : Jurnal Ilmiah Komunikasi dan Media

Yayah Rukiah, Iis Purnengsih, Dendi Pratama, Angga Kusuma Dawami

Logo Kerupuk Mie "Kembang Matahari" dari Prespektif Estetika DeWitt Parker

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Visual identity is the main thing that must be built by an entity to be known to the wider community through appropriate visual communication. The forms of visual communication carried out can take the form of anything, such as logos, corporate identities, to the visual formation of their branding. Visual communication that is constantly being built will make people more familiar with the products or services offered to the community. Mie Kupuk "Kembang Matahari" is trying to shape its visual identity, starting with the logo it made. The method used is descriptive qualitative method with visual analysis of identity. The approach to creativity and aesthetic theory is elaborated to find out more about how the Visual Identity will be built by Crackers Noodle "Kembang Matahari". Through excavation of ideas, construction of corporate identity, overall design, the visual identity to be built by crackers noodle and the making of "Kembang Matahari" is a superior product of the city of Bogor. This paper discusses the visual of a new logo on Crackers Noodle "Kembang Matahari" and the visual identity that the company wants to build by using the aesthetic theory formulated by Parker. This paper concludes that the new logo form that will be used as the visual identity of Crackers Noodle "Kembang Matahari" has the power of ideas that are sufficient to be introduced to the wider community as seen from the principle of Unity, Principle of principle, Principle of variation, Principle of balance, Principle of Development, Principle of Layout seen from the logo of Mie Kupuk "Kembang Matahari".

Nurhablisyah Nurhablisyah, Khikmah Susanti

Analisis Pesan Visual pada Media Kampanye Luar Ruang Caleg 2019

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Campaign moment in Indonesia means every place near the road or meeting point was covered by legislative campaign’s banner (out of home media). In 2019, this campaign media was overloaded which could covered others belonging from different party. Not only roads, trees, home’s gate and wall was becoming a random target for placing the media. Another phenomenon that was caught by eyes was too many message attributes which applied into the media by using AIDA Model (attention, interest, desire, action), therefore riders and pedestrian could not see the meaning clearly. Those visual message consists of texts, illustration (photos), color, layout etc. This descriptive research is trying to analyze visual message in legislative out of home media campaign 2019 in East Jakarta and Depok. Analysis method is  using out of home principals messages. The result of this research showed, mostly legislative candidates didn’t’ applied the ideals principals about out of home media characters. Designing message for out of home media should base on this principals; (1) out of home provide a very limited information space, therefor choose the most important message and conduct mission and vision,(2) pedestrian and riders don’t have enough time to read all the information, choose the readable and clear  text, illustration  and color, (3) the frequency and size of the media is also influence the attention, (4) media was not only to attract people but also to influence to people around it.

Fenti Mariska Yohana

Penerapan Deskriptif Teks dalam Bahasa Inggris pada Karya Mahasiswa Desain Komunikasi Visual

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Descriptive text is the text that describing a people, a things, and place. It is purpose to describing a person or a thing in a particular. It will be identified the phenomenon of person, place, or thing. Describing parts, qualities, characteristics, etc. So, the students with their artwork can be describing their art by using this text. The students of Visual communication design are going to make a text with their artwork and describe by descriptive text. For example, This picture is a picture at the end of the semester exam in the form drawing course. In the picture there are two apples, one tea glass, a wallet and lurik cloth. To work on this artwork, I need more than two days, because the process is quite difficult, having to attention to parts of the object in detail.

Edo Galasro Limbong, Febrian Adi Pratama

Komunikasi Visual Perancangan Kemasan Kue Akar Kelapa berdasarkan Unsur-unsur V.I.E.W

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The culinary industry is a business that is in great demand, from the community to celebrities. The culinary industry that is currently developing is cakes and bread. Many cakes are on the market, there are traditional cakes to various modern cakes. The number of modern cakes is growing, making traditional cakes increasingly less well known by the public, especially for teenagers. One of them is akar kelapa cake. This traditional cake comes from the Betawi region. This cake is usually served during Eid or family events. Though, akar kelapa cake can be used as a daily snack because it does not use preservatives. However, this cake is increasingly unpopular because of the lack of promotion and the form of packaging used looks outdated because it is wrapped in clear plastic. Therefore, to re-attract the interest of the community, one way is to make akar kelapa cake packaging using elements of V.I.E.W. So that it can attract attention and the coconut root cake is again known. The research method used is qualitative with the approach to the process of creating the work. So the output produced is a coconut root cake package. Data collection techniques are conducting observations and literature studies.

Hasian Hasian, Dreanu Adam

Analisis Perkembangan Elemen Desain Cover Majalah Gogirl!

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Gogirl! Magazine is a teen magazine for girl and still exists. Gogirl! Magazine Cover has many changed from first published until now and has own special characteristic. This research explain identification design element of typography, illustration, colour until layout from cover Gogirl! Magazine. See transformation and evolution Gogirl! Magazine such of application design element as matter visualization. Research method use kualitatif base on data interview, observation and literature review . The object is Gogirl! Magazine Cover from 2005-2017. Of the results of the analysis results showed that gogirl! visual data undergo a change design Cover from American Pop Fun to be Australian Fun.

 

ABSTRAK

Majalah Gogirl! merupakan sebuah majalah remaja untuk perempuan yang hingga kini masih tetap eksis. Sampul majalah Gogirl! memiliki banyak perubahan sejak awal terbit hingga sekarang dan memiliki daya tarik tersendiri. Penelitian ini bertujuan untuk mengidentifikasi elemen desain berupa tipografi, ilustrasi, warna dan tata letak dari sampul majalah Gogirl!, melihat perubahan dan perkembangan dari majalah Gogirl! berupa penerapan elemen desain sebagai unsur visualnya. Metode penelitian ini menggunakan pendekata kualitatif, data yang dikumpulkan berasal dari wawancara, observasi dan studi pustaka. Obyek penelitian ini adalah sampul muka majalah Gogirl! dari tahun 2005-2017. Dari hasil analisis data visual yang diperoleh bahwa Gogirl! mengalami perubahan gaya tampilan sampul dari konsep American Pop Fun menjadi konsep Australian fun

Soelinto, Rumbel Galingging, Linda RM Gurning, Tri Cipta Utomo Prasetyo

Pengendalian Scumming pada Mesin Lithrone 440 di PT. Kartika Naya: Studi Kasus Kemasan Pigeon Peristaltic Nipple L

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Offset printing has become the most frequently used print in the printing industry, especially with the increasing demand for carton packaging in the industry. With these needs, printing using an offset system is very necessary, especially with the high flexibility of operating sheet fed offset printing machines. The main obstacle encountered in improving print quality is the problem of scumming in the printing process. This problem is very detrimental to the printing company, because increasing raw materials into waste (dirty prints / garbage) and the print completion time becomes longer. This condition can occur due to factors such as plate, ink, and improper mixing of damping solution water. From the research results, what is often found is an inappropriate damping solution water, where the pH of the water is too acidic or too alkaline can change the size of the surface tension of the water. So that the non-image area on the surface of the plate becomes eroded, and turns into an image area, as a result, prints appear in unwanted areas. The solution to this is to adjust the composition of the damping solution water in the pH range between 5.5 – 5.8 and the proper conductivity of water according to local water raw materials.

 

ABSTRAK

Pencetakan dengan sistem offset telah menjadi cetakan yang paling sering dipakai dalam industri percetakan, terlebih dengan semakin meningkatnya kebutuhan kemasan karton dalam industri. Dengan kebutuhan tersebut maka cetakan menggunakan sistem offset sangat diperlukan terlebih dengan fleksibilitas pengoperasian mesin cetak sheet fed offset (mesin cetak offset lembaran) yang tinggi. Kendala utama yang dijumpai dalam meningkatkan kualitas cetak adalah masalah scumming pada proses mencetak. Masalah ini sangat merugikan bagi perusahaan percetakan, karena menghabiskan bahan baku menjadi waste (cetakan kotor/sampah) dan waktu penyelesaian cetak menjadi lebih lama. Kondisi ini bisa terjadi karena factor plate, tinta, dan pencampuran air pembasah yang tidak sesuai. Dari hasil penelitian hal yang sering dijumpai adalah campuran air pembasah yang tidak sesuai, di mana pH air terlalu asam atau terlalu alkalis dapat mengubah ukuran tegangan permukaan air. Sehingga non image area dipermukaan plat menjadi terkikis, dan mengubah menjadi image area, akibatnya muncul cetakan pada daerah yang tidak diinginkan. Untuk penanggulangannya adalah dengan mengatur komposisi air pembasah dalam kisaran pH antara 5.5 – 5.8 dan conductivity air yang tepat sesuai bahan baku air setempat.